Instant Knowledge

Meredith Bombella with her father, Mark Esbeck, says over-communicating with clients is a key to the success at Sarasota-based Andrick &...

As we come to the end of March Madness basketball tournaments, teams know that the goal is to win and move on to the crowning of a...

One of the key ingredients to providing great customer service is developing a rapid-response team. Fact is, the pace of business today...

Every day, we see a lot – and we mean a lot – of direct mail. And sometimes it becomes our job to help save a client from themselves....

The great ad man David Ogilvy famously said, “Nobody was ever bored into buying anything.” The direct mail you send to your prospect is...

Opens, click-throughs, and conversion rates for email marketing are at an all-time low. Spammers really have ruined a good thing. Unless...

If you could build a slot machine that paid out a dollar for every dime you put in it, would you build it? Of course, you would. And...

“THE LITTLE RED ROOSTER AND THE OLD BLACK HEN” Author: Anonymous Said the Little Red Rooster, “Believe me, things are tough! Seems the...

The three most-important things you need to enjoy success with direct mail are these: 1) The right list 2) The right offer 3) The right...

How do you sell with the written word? Well, the first thing you want to do is write like you talk. You see so much direct mail that...

Here’s a fancy term for you: multichannel direct marketing. Don’t let the jargon throw you, because this opportunity for you can make...

Everyone knows Thanksgiving is the last Thursday in November, followed by Black Friday and Cyber Monday. But did you know you already...

Successful business owners know this: The number one most powerful way to acquire customers, keep in touch with them, enhance loyalty,...

Here’s an irrefutably true statement: No one ever sends a FedEx package to someone and wonders why they are doing it. The why is obvious...

The cliché in real estate is location, location, location. Well, in direct mail, your big three are 1.) the list 2.) the list, and 3.)...

Without doubt, direct mail is the bellwether for fundraising in the United States. Nonprofits use it to solicit donations for starving...